Visual Storyteller | Brand Architect | Art Director

With over 20 years of experience, I specialize in transforming complex business goals into intentional, high-impact visual narratives. My career has been defined by a dual focus: the precision of high-end editorial design and the strategic scale of corporate brand identity.

Bridging Editorial Artistry & Brand Strategy For over 13 years, I served as the Art Director for Selector Magazine, where I managed the visual soul of the publication from concept to print. This role wasn't just about layouts; it was about project-managing teams of photographers, stylists, and designers to deliver a consistent, premium brand experience across print and digital platforms.

Most recently, at NEX Building Group, I’ve focused on the architectural side of design—developing the brand direction for Arden Homes. From creating new brand identities and comprehensive guidelines to executing multi-channel social and outdoor campaigns, I ensure every touchpoint feels cohesive and purposeful.

What I Bring to the Table:

- Multi-Disciplinary Expertise: Mastery of the Adobe Creative Suite (InDesign, Illustrator, Photoshop) combined with evolving skills in Figma and UI/UX.

- End-to-End Execution: Experience managing the entire creative lifecycle, including video content, motion graphics, and technical press checks for high-volume printing.

- Leadership & Mentoring: A proven track record of leading creative teams and collaborating with stakeholders (including CMOs) to align creative output with business objectives.

I believe great design should do more than just look good—it should solve problems and inspire action. Whether I’m directing a photoshoot or refining a digital interface, my goal is always to create work that resonates.

Technical Toolkit: Adobe Creative Suite (Indeisgn, Photoshop, Illustrator, Premiere Pro, After Effects), Figma, and Microsoft Office 365.

Let’s Connect: If you're looking for a seasoned creative to lead a team or refresh your brand’s visual language, I’d love to chat.